Bologna Fresh Pasta
Branding
Bologna Fresh Pasta is a family-owned gourmet pasta business built on taste and quality. When they first launched, they needed a brand identity and logo to capture their story and vision.
The owners initially wanted their brand mark to feature ravioli, as it was their first product focus. I recommended shifting to a more versatile and universally recognisable pasta—spaghetti. This choice ensured the logo would be clear and memorable across all sizes and applications, while also leaving room for the brand to grow beyond a single pasta type.
The result was a timeless and flexible brand identity that positioned Bologna Fresh Pasta for expansion. Today, they are an award-winning pasta business and have become a regular client of mine as they continue to broaden their pasta and flavour range.
