Superkick
AFL
Melbourne Victory Football Club is an Australian professional football club based in the city centre of Melbourne.
The client needed a bold design to promote their yearly regional game in Geelong. This design needed to be adaptable for various medias including billboards, newspaper advertisements and social media.
The client requested that the details of the match needed to be clear, and most importantly the call of action. They wanted the design to be unique compared to their general marketing collateral used through out the season, whilst still capturing the Melbourne Victory brand.
Using imagery of the GMHBA Stadium in the background of the artwork allowed me to differentiate the design. MVFC brand colours, fonts and graphical elements were used to ensure I still captured and followed the clients brand guidelines.