Lana Louise
Personal Branding
Lana Louise is my personal brand, created as a reflection of who I am as a designer and someone who lives and breathes branding. I’ve always felt it was important to have a brand identity of my own, not only to showcase my work but to truly represent my values and aesthetic. “Lana” comes from one of the many nicknames I’ve carried, while “Louise” is my middle name, a family tradition passed down for three generations starting with my great-great-great-grandmother. The brand’s colour palette, deep brown paired with a creamy pink was chosen intentionally, resonating with both warmth and sophistication, and grounding the brand in a look and feel that feels authentically me.
Lani Lou
Sub Brand
Lani Lou is the playful alter ego of Lana Louise. A lighter, more creative side that lets me explore ideas with freedom and fun. While Lana Louise reflects sophistication and depth, Lani Lou brings out the hobbyist in me, with a future creative store in mind. It keeps the same typeface and creamy pink, but swaps the dark brown for a softer red, giving it a cheekier, more light-hearted personality.